Google faces a lengthy European Union probe into its US$2.1bil (RM8.86bil) takeover of Fitbit Inc amid concerns about how health data could strengthen the search giant’s power in online advertising.
The EU will investigate how information from Fitbit’s fitness trackers will increase Google’s “data advantage” in online advertising that rivals would struggle to match, the European Commission said in a statement on Tuesday. Officials set an initial Dec 9 deadline to approve or veto the deal.
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