Since it launched internationally in 2017, TikTok has become known as the first Chinese-owned app to take the world by storm.
By April this year, the short video sensation and Chinese version Douyin had surpassed two billion downloads globally on Apple’s App Store and Google Play, according to analytics firm Sensor Tower. It remains the most downloaded non-gaming app in the world, even without counting its strong user base in its home country, the data shows.
Now unrelenting US pressure, a border spat between China and India, and escalating global concerns over data security and privacy are threatening its advance.
The seemingly innocuous app, known for pranks and challenges, has found itself in the crosshairs of authorities in some of its most important markets amid mounting suspicion of China, even though it has repeatedly denied censoring videos that displease China or sharing user data with its Beijing-based parent company, ByteDance.
India and the US are TikTok’s largest and third-largest markets, contributing 27.6% and 8.2% respectively to TikTok’s 596 million downloads in the first half of the year, according to Sensor Tower.
India’s recent ban of 59 Chinese apps including TikTok could cost ByteDance US$6bil (RM25.57bil) in losses, a report by Chinese media outlet Caixin estimated earlier this month, citing anonymous sources.
If the US also blocks the app – an option Secretary of State Mike Pompeo has said the country was “certainly” exploring – some investors have calculated that it would reduce ByteDance’s value by 30% in a sale or initial public offering, according to a report last week by The Information.
TikTok and ByteDance did not immediately respond to requests for comment.
Just four months ago, ByteDance founder and chief executive Zhang Yiming appeared optimistic about the company’s international expansion plans, targeting a global headcount of 100,000 by the end of the year and saying in an open letter that he would be shifting his priorities “to support the company's tremendous global growth”.
The company has bent over backwards to try and appease US critics.
It spent a record US$500,000 (RM2.13mil) in the second quarter of this year on federal lobbying, according to a recent company disclosure to the US Congress, and in the past few months appointed prominent US tech executives to TikTok’s senior management, including former Disney streaming executive Kevin Mayer as its new chief executive and Michael Beckerman, previously the president of the Internet Association, as the head of its Washington policy operations.
But the ByteDance-owned app still faces an uphill struggle to convince regulators that issues such as censorship and protection of minors are endemic to all social media giants, including Facebook and Twitter, and not just a China problem.
Simply being a Chinese Internet company in the US seems to be a red card in the current environment, as in the Trump administration's eyes this means data could be shared with Beijing by order of China’s 2017 National Intelligence Law.
A sale of the app is even said to be on the table now.
US investors in ByteDance, including General Atlantic and Sequoia Capital, are mulling whether to buy a controlling stake in TikTok, according to a report from The Information last Thursday, although Zhang has so far resisted proposals to buy the company.
Suspicion of Chinese technology cuts across the US political spectrum, so the outcome of the presidential election this year is unlikely to see pressure on TikTok easing up anytime soon, experts told the Post.
“Both the Democratic and the Republican foreign policy establishments have become much more hawkish over the past few years about China,” said Dov Levin, an assistant professor of international relations at the University of Hong Kong. “A continuation of current trends after the election, regardless of who wins, is quite possible.”
Samm Sacks, a cybersecurity policy fellow at DC-based think tank New America, agreed. “I don’t see a (possible Democratic Joe) Biden administration changing the direction of China policy, although it is likely to be done in a more professional manner,” Sacks said.
One common criticism levelled at the app is that it collects excessive user data, which some fear will be shared with the Chinese government.
TikTok has repeatedly said that it would never share data with Beijing, and that it stores TikTok US user data in the country with backup redundancy in Singapore.
“If you track GPS, personal info, likes, and collect all of this data. It’s pretty scary,” said one American TikTok user, 24-year-old Barry Shehadeh.
“In the US, if a breach happened the company will be sued pretty badly, but I don’t think a Chinese company would care at all what to do with my data,” said Shehadeh, a tech professional who nonetheless said that he would miss the app if it was banned.
Patrick Jackson, a former National Security Agency researcher who is now chief technology officer of privacy software company Disconnect, said TikTok collects “an abnormal amount of information”.
“Within the first nine seconds of opening the app, I captured TikTok making 210 network requests from my device back to their servers,” Jackson told the Post in an email. “Each request is an opportunity for TikTok to collect more data from users and likely store it indefinitely on their servers.”
“They intentionally collect data that enables them to differentiate and identify users even when those users think they are anonymous because they haven’t created an account or [have] deleted and re-downloaded the app,” Jackson said.
However, this does not mean TikTok necessarily collects more data than other western social media giants, according to the cybersecurity expert.
“Facebook and Google’s data harvesting is spread across the entire web and in thousands of apps they don’t own,” Jackson said. “Even when users don’t have Facebook accounts or use Google-owned services, Facebook and Google still collect and maintain profiles about these devices and users.”
Some critics have also said that even if ByteDance does not proactively hand over user data to the Chinese government, they may have no choice in the matter.
China’s 1993 national security law states that national security agencies can examine the electronic communication devices of organisations and individuals “if needed”, while its 2017 law on national intelligence requires organisations and citizens to “support, assist and cooperate with state intelligence work”.
Although in theory this may require companies including ByteDance to hand over data if asked, in practice, compliance in China “often involves lengthy and complicated negotiations between companies and local officials”, New America’s Sacks argued in a Senate testimony in March.
“Chinese corporate actors are not synonymous with the Chinese government or the Chinese Communist Party, and have their own commercial interests to protect,” Sacks said.
Justin Sherman, a fellow with the Atlantic Council's Cyber Statecraft Initiative, said it was a “misconception” that Chinese companies automatically hand over user information to the government.
“Some policymakers envision a real-time data pipeline from every Chinese tech platform to the Chinese government, which is of course quite an exaggeration,” he said.
Furthermore, China is not the only country in the world to request that social media platforms hand over user information.
Facebook’s latest transparency report, for example, showed that the US government made 51,121 requests for information in the second half of 2019, the highest in the world, followed by India. The popular social media platform is not accessible in China.
“It is not true that a social media company must absolutely comply with an information request from an agent of the US government,” said Nathaniel Rushforth, a US-qualified lawyer and cybersecurity specialist at Shanghai-based DaWo Law Firm. “However, they cannot absolutely reject such a request either.”
“If the government provides something ‘more’ to justify the request, which often may be opaque from the public, the company will generally comply,” he said, clarifying that such justifications may include judicial subpoenas, search warrants and national security letters.
Justified or not, TikTok’s regulatory woes are losing it precious time and resources and could cost it its first mover advantage as more competitors advance into the now booming market for short video content.
Facebook-owned Instagram, for instance, is already testing its short video feature Reels in several countries including Brazil and India, and recently said it will debut the feature in the US in early August.
Google-owned video giant YouTube is also reportedly planning to launch a short form video-sharing feature, Shorts, inside its mobile app by the end of 2020, according to The Information, which cited people familiar with the matter.
Instagram was downloaded 291 million times in the first half of 2020 while YouTube had 144 million installs in the same period, according to Sensor Tower.
In India, a slew of alternative video-sharing apps have been vying to take TikTok’s place since the app was banned, according to a Sensor Tower report on Thursday.
The three largest contenders, Roposo, Zili, and Dubsmash, have collectively seen first-time installs grow 155% in the three weeks following TikTok’s removal, compared to the same period before its ban, the data showed.
But Shehadeh said he did not think it would be so easy for newer alternatives to replace TikTok by replicating similar features. “I think there was one successful company that did replace another huge company before, but it took a very long time,” he said, referring to Instagram’s Stories feature, which allows users to post photos and videos that vanish after 24 hours – a format popularised by Snapchat.
“And Snapchat is still not dead,” Shehadeh added.
Alessandro Bogliari, the chief executive of US-based agency The Influencer Marketing Factory agreed that while Instagram and YouTube are big players, their audience may not cover the same demographic as TikTok.
“Just because it has similar features, it doesn’t mean Gen Z users are on the platform,” he said, adding that the agency’s clients, brands promoting their products on social media, are “definitely asking questions” about TikTok but are nonetheless still investing in it.
As to whether a change in TikTok’s ownership would solve its problems, experts the Post spoke to were sceptical.
“For those who really are politically driven to ban TikTok to look ‘tough’ on China, I don't think that a sale to a US firm will change much,” Sherman said. – South China Morning Post
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