Facebook Inc is calling for clearer, standardised user data privacy policies as part of a white paper focused on potential regulation while governments around the world move to tighten restrictions on how companies can collect information.
Customer privacy policies – the often long, complicated outlines for how companies collect and use data – are too difficult for people to find and understand, according to Facebook Chief Privacy Officer Erin Egan, the paper’s author. Presenting important information via push notifications and pop-ups is also flawed, Egan wrote, as they have become so common that many people don’t always read them.