Lego, video games... How the art market is conquering millennial audiences

The Metropolitan Museum of Art has replicated iconic masterpieces from its collection in Nintendo's video game Animal Crossing: New Horizons. — AFP Relaxnews

While the arts and culture industry is estimated to have lost billions due to the coronavirus pandemic, cultural institutions are turning to video games and toys to appeal to a new generation of potential museum-goers.

Although museums and galleries are only accessible to a limited number of visitors at the moment, art professionals have turned to video games to reimagine how art can be shared in a socially-distant world.

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