The virus has trapped US$111bil of luxury spending in China; shoppers turn to e-commerce, livestreaming


Luxury bags sit on shelves in the livestreaming room at a second-hand luxury goods platform in Beijing. Chinese shoppers desperate for certain items are turning to second-hand luxury platforms to procure them, fueling a surge of investment in such startups. — Bloomberg

Jeff Meng, a 25-year-old watch lover from a well-heeled Guangdong family, had 160,000 yuan (RM97,483) burning a hole in his pocket. He could not find the Rolex Daytona watch he wanted, dubbed “panda” for its black-and-white face, anywhere in China.

Thanks to the coronavirus pandemic that’s halted travel and disrupted networks of parallel importers, Chinese high-end shoppers like Meng – who collectively spend US$111bil (RM474.35bil) a year on luxury goods, powering over a third of the global industry – are finding it hard to spend their cash.

The Star Christmas Special Promo: Save 35% OFF Yearly. T&C applies.

Monthly Plan

RM 13.90/month

Best Value

Annual Plan

RM 12.33/month

RM 8.02/month

Billed as RM 96.20 for the 1st year, RM 148 thereafter.

Follow us on our official WhatsApp channel for breaking news alerts and key updates!
livestreaming , luxury goods

Next In Tech News

Paris court rejects French government request to suspend Shein's website for 3 months
YouTube largely back up after being down for thousands of users, Downdetector shows
Temu-owner PDD Holdings appoints co-CEO Zhao as co-chairman of board
Google Cloud lands deal with Palo Alto Networks 'approaching $10 billion,' per source
Russian defense firms targeted by hackers using AI, other tactics
People watched 700 million hours of YouTube podcasts on TV in October
Riot has a secret plan to remake its ‘League Of Legends’ game
Tesla drivers are buying escape tools and�cars�to avoid getting trapped inside
CelcomDigi upgrades One plan with 500Mbps home fibre Internet, starting at RM240 a month
LG will let TV owners delete Microsoft Copilot after customer outcry

Others Also Read