Facebook is shutting down Lasso, its experimental TikTok copycat


Lasso had fewer than 80,000 daily active users on Android in Mexico as of June 1, according to analytics firm App Annie. There were so few users of Lasso's iOS app that App Annie was unable to track usage. — Apple

LOS ANGELES: Facebook is mothballing Lasso, the app it quietly launched two years ago as a competitor to popular short-form video service TikTok, after it failed to get traction.

A message sent to Lasso users Wednesday informed them that the app – which, similar to ByteDance's TikTok, allowed users to record videos up to 15 seconds with added filter effects and music – will be shut down on July 10.

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