Booking.com wins at US Supreme Court in bid to trademark its name

Booking.com, based in Amsterdam, the Netherlands, began using its name globally in 2006, and filed US trademark applications in 2011 and 2012. — Reuters

WASHINGTON: The travel reservation company Booking.com, a unit of Booking Holdings Inc, deserves to be able to trademark its name, the US Supreme Court decided on June 30, overruling a federal agency that found it too generic to merit protection.

The court decided 8-1 that the US Patent and Trademark Office was incorrect when it denied the company's application to trademark the name Booking.com, with the justices finding it distinctive enough that the agency should have approved it.