Facebook ad boycott campaign to go global, organisers say


Facebook said its investments in artificial intelligence have allowed it to find 90% of hate speech before users report it. — Reuters

Organisers of a Facebook Inc advertising boycott campaign that has drawn support from a rapidly expanding list of major companies are now preparing to take the battle global to increase pressure on the social media company to remove hate speech.

The "Stop Hate for Profit" campaign will begin calling on major companies in Europe to join the boycott, Jim Steyer, chief executive of Common Sense Media, said in an interview with Reuters on June 27. Since the campaign launched earlier this month, more than 160 companies, including Verizon Communications and Unilever Plc, have signed on to stop buying ads on the world’s largest social media platform for the month of July.

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