The birthplace of WeChat now wants to become China’s livestreaming capital by offering rewards

The incentives cover individual influencers and newly-established livestreaming enterprises who move to the area. — SCMP

Livestreaming is driving a bigger share of online consumption in China and now a local authority has gone one step further by offering people rewards if they can make a success of it.

Guangzhou, the birthplace of China’s ubiquitous social media platform WeChat, has announced an incentive plan to boost e-commerce livestreaming development in the city, aimed at fostering new influencer stars and helping it become China’s live streaming capital.