The incentives cover individual influencers and newly-established livestreaming enterprises who move to the area. — SCMP
Livestreaming is driving a bigger share of online consumption in China and now a local authority has gone one step further by offering people rewards if they can make a success of it.
Guangzhou, the birthplace of China’s ubiquitous social media platform WeChat, has announced an incentive plan to boost e-commerce livestreaming development in the city, aimed at fostering new influencer stars and helping it become China’s live streaming capital.
Already a subscriber? Log in.
Win a prize this Mother's Day by subscribing to our annual plan now! T&C applies.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!
