China’s Twitch-like platforms remove gaming ads aimed at students following state media criticism


By Josh Ye

Huya said it introduced ‘emergency changes’ to the site to address concerns highlighted by state media. In the first quarter, Douyu reported a 53% year-on-year increase in net revenue to US$321.1mil. — SCMP

Chinese livestreaming giants Huya and Douyu have removed gaming ads targeting students from the education sections of their apps following criticism from state media.

A prime time news segment on China Central Television (CCTV) on Monday called out the two Twitch-like platforms for bombarding students with gaming ads while actively marketing themselves as online education portals for kids under quarantine from the coronavirus pandemic.

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