NetEase launches its first console-dedicated gaming studio in Tokyo as it steps up global expansion


By Josh Ye

Sakura Studio is NetEase’s second, high-profile overseas studio after opening a centre in Montreal last November. — SCMP

NetEase has established a Tokyo-based studio called Sakura Studio as the Chinese gaming giant looks to develop next-generation console games.

Sakura Studio is NetEase’s second, high-profile overseas studio after opening a centre in Montreal last November. NetEase, which expects to hire local Japanese game makers as members of its core development team, said last week that the studio will integrate “the Japanese way of developing games” with its experience in producing PC and mobile games.

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