A photo showing a safety driver sitting behind the wheel of a Rideflux 'self-driving' car in Jeju. Rideflux's modified Hyundai Ioniq, festooned with cameras and proximity sensors, is the first autonomous vehicle to go into regular service on public roads in the country. — Photos: AFP
JEJU, South Korea: In a workshop that blends a corporate office with a tool-packed garage, around 20 South Koreans are looking to take on the multi-billion-dollar giants of Uber, Tesla and Google parent Alphabet with a self-driving car of their own.
The RideFlux startup brings together engineers who have given up well-paid jobs with some of the South's most prestigious firms to try to build a ride-sharing company for the tech-savvy nation.
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A photo showing a safety driver sitting behind the wheel of a Rideflux 'self-driving' car in Jeju. Rideflux's modified Hyundai Ioniq, festooned with cameras and proximity sensors, is the first autonomous vehicle to go into regular service on public roads in the country. — Photos: AFP
Rideflux CEO Park Jung-hee stands before a screen at his office in Jeju. In a workshop that blends a corporate office with a tool-packed garage, South Korean company Rideflux are looking to take on the multi-billion-dollar giants of Uber, Tesla and Google parent Alphabet with a self-driving car of their own. Their modified Hyundai Ioniq, festooned with cameras and proximity sensors, is the first autonomous vehicle to go into regular service on public roads in the country. — AFP
Rideflux CEO Park Jung-hee poses for a photo at his office in Jeju. In a workshop that blends a corporate office with a tool-packed garage, South Korean company Rideflux are looking to take on the multi-billion-dollar giants of Uber, Tesla and Google parent Alphabet with a self-driving car of their own. Their modified Hyundai Ioniq, festooned with cameras and proximity sensors, is the first autonomous vehicle to go into regular service on public roads in the country. — AFP
A Rideflux 'self-driving' car in Jeju. In a workshop that blends a corporate office with a tool-packed garage, South Korean company Rideflux are looking to take on the multi-billion-dollar giants of Uber, Tesla and Google parent Alphabet with a self-driving car of their own. Their modified Hyundai Ioniq, festooned with cameras and proximity sensors, is the first autonomous vehicle to go into regular service on public roads in the country. — AFP
A Rideflux 'self-driving' car in Jeju. In a workshop that blends a corporate office with a tool-packed garage, South Korean company Rideflux are looking to take on the multi-billion-dollar giants of Uber, Tesla and Google parent Alphabet with a self-driving car of their own. Their modified Hyundai Ioniq, festooned with cameras and proximity sensors, is the first autonomous vehicle to go into regular service on public roads in the country. — AFP
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