Bonnie Russolillo is one of millions of Americans forced by the pandemic to buy groceries online. The experience was better than she expected – the broccoli crowns were perfect and she was mostly pleased with the substitutions for out-of-stock items.
But here’s the bad news for companies that have spent billions building web supermarkets: Russolillo and shoppers like her prefer to walk the aisles themselves. "If I feel it’s safe, I’d much rather do my own shopping,” says Russolillo, who is 62 and lives on Long Island. "It’s much different than going online and looking at pictures.”