A shopper wearing a mask and gloves to protect against the coronavirus at a grocery store in Mount Prospect, Illinois. The online shopping experience can be clunky and confusing, especially for older consumers. And one thing the pandemic hasn’t changed is that Americans still like to squeeze their cantaloupes and eyeball their rib-eyes. — AP
Bonnie Russolillo is one of millions of Americans forced by the pandemic to buy groceries online. The experience was better than she expected – the broccoli crowns were perfect and she was mostly pleased with the substitutions for out-of-stock items.
But here’s the bad news for companies that have spent billions building web supermarkets: Russolillo and shoppers like her prefer to walk the aisles themselves. "If I feel it’s safe, I’d much rather do my own shopping,” says Russolillo, who is 62 and lives on Long Island. "It’s much different than going online and looking at pictures.”
