Opinion: Amazon Prime Day delay delivers a gift to rivals


By Tae Kim

Amazon packages move along a conveyor at an Amazon warehouse facility in Goodyear, Arizona. At stake is the narrative of Amazon’s e-commerce dominance. The longer it takes for the company to get back to normal, the more runway it gives its rivals. — AP

Amazon Prime may not be so prime for a bit longer.

On Thursday, the Wall Street Journal said Amazon.com Inc is pushing its Prime Day event from July to September because of the pandemic, citing people familiar with the matter and confirming earlier reports of a possible postponement. The annual shopping bonanza offers exclusive deal discounts to its Prime members and has grown over five years to become one of the e-commerce giant’s biggest marketing events, its own summer version of Black Friday.

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