A curbside pickup sign is seen in a mall parking lot in Paramus, New Jersey. Even as consumers grapple with stay-at-home orders and their own fears of contagion, a surprisingly large number are willing to pick up their digital orders at a store. — AFP
It’s no surprise to hear that retailers’ online sales are surging through the coronavirus pandemic. But would you guess that for some of the biggest winners, it’s their physical stores that gave those sales a boost?
Even as consumers grapple with stay-at-home orders and their own fears of contagion, a surprisingly large number are willing to pick up their digital orders at a store. Target Corp on Wednesday said sales through its curbside drive-up option – shoppers order online, pick up at a store – increased 1,000% in April compared to a year earlier.
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