May 20 is a day of love spawned by the Internet – the numerals 520 first gained popularity as online slang for “I love you” in China. While traditional gestures of affection such as flowers are still popular, more quirky offerings are also being promoted as part of the occasion this year. — SCMP
In China, February 14 is not the only day of love celebrated. On the seventh day of the seventh lunar month, the Qixi Festival marks the meeting of the cowherd and weaver girl in Chinese mythology, and more recently there is May 20, a day for lovers spawned by the internet.
The numerals 520 first gained popularity as online slang for “I love you”, because the phrase (wu er ling) is phonetically similar to the declaration of love (wo ai ni) in Mandarin.
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