Netflix ramps back up streaming quality in Europe as Covid-19 risk declines

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  • Monday, 18 May 2020

Netflix is upping the streaming quality of its content in Europe. — AFP Relaxnews

After Nexflix began reducing the quality of streamed content a few months ago to reduce the stress put on broadband connections as countries across the world went on lockdown, in various European countries, default 4K HDR has returned as the norm.

In March, European Union industry chief Thierry Breton called on digital streaming platforms to reduce content quality to prevent a demand overload resulting in continent-wide Internet gridlock. Netflix, YouTube and Amazon were among those that complied with the request; last week, however, it was reported by FlatPanelsHD that Netflix is beginning to set the default streaming quality for their content back up to 4K HDR and up to 15 Mb/s bitrate – or at least close to it.

The company said to the media that "it added four times the normal capacity in April." Denmark, Norway, Germany are some of the countries which have reported an increase in streaming quality, though depending on the Internet provider, the quality varies. Apple began increasing streaming quality for Apple TV+ content last month, and other streaming services are likely to follow soon in these tech giants' footsteps. – AFP Relaxnews

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