Covid-19: Coronavirus crisis fuels Brazil e-commerce shift as malls suffer


A file photo of people walking through Iguatemi shopping mall in Sao Paulo, Brazil. Brazil’s online sales growth accelerated to 30% in the past five weeks, according to local e-commerce association ABComm, with stay-at-home measures luring consumers and pushing retailers to migrate online. — Reuters

SAO PAULO: Brazil’s battered retailers are starting to reopen after weeks of coronavirus lockdown but may exit the crisis transformed, with the e-commerce sector strengthened and brick-and-mortar chains facing an uphill path to normality.

That is potential good news for major local online retailers B2W Companhia Digital SA, Magazine Luiza SA and Via Varejo SA, despite increasing competition from international players Mercado Libre and Amazon.com in Latin America’s largest market.

Limited time offer:
Just RM5 per month.

Monthly Plan

RM13.90/month
RM5/month

Billed as RM5/month for the 1st 6 months then RM13.90 thereafters.

Annual Plan

RM12.33/month

Billed as RM148.00/year

1 month

Free Trial

For new subscribers only


Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!

Brazil

   

Next In Tech News

Study warns users about health information on TikTok
Apple renews talks with OpenAI for iPhone generative AI features, Bloomberg News reports
Google plans $3 billion data center investment in Indiana, Virginia
X tells Brazil court 'operational faults' allowed blocked users to remain active
TikTok general counsel to step down, will focus on fighting US law
Google asks court to throw out US advertising case
Apollo, KKR and Stonepeak to invest in JV to fund Intel's Ireland facility, Bloomberg reports
Televisa to merge its satellite TV, cable units 'as soon as possible'
EU's Vestager meets French tech firm Mistral AI amid competition concerns
Shein falls under tough EU online content rules as user numbers jump

Others Also Read