Ain’t no mountain high enough: E-commerce platform Lazada connects Cameron Highland farmers with customers


Users can get produce from Cameron Highlands during MCO on Lazada. — RAYMOND OOI/The Star

When it was reported that farmers in Cameron Highlands, Pahang, had problems supplying produce to consumers due to the movement control order (MCO), Lazada jumped in to lend a hand with logistics.

“Lazada read about Cameron Highlands farmers who had to throw away their fresh produce due to supply chain issues during MCO. We immediately reached out, figured out the tech and logistics, and got them onto the Lazada platform in less than 48 hours,” said Leo Chow, Lazada Malaysia chief executive officer, in a statement.

Subscribe now to our Premium Plan for an ad-free and unlimited reading experience!

Lazada , Cameron Highlands , farmers

   

Next In Tech News

Apple-backed study finds rise in data breaches as iPhone maker defends encryption stance
Congress will not take up TikTok legislation before end of year -- senator
Alphabet soars as Wall Street cheers arrival of AI model Gemini
Epic Games launches Lego 'Fortnite' videogame
SoftBank seeks to offload shares worth $135 million in India's Zomato - CNBC-TV18
Democratic lawmakers ask payment firms to renew work on gun code
Britain sets out safeguards for accessing cash in digital age
EU's AI Act could exclude open-source models from regulation
US bitcoin ETF issuer talks with SEC have advanced to key details -sources
Indian banks ask fintech partners to limit tiny personal loans amid regulatory glare -sources

Others Also Read