Ain’t no mountain high enough: E-commerce platform Lazada connects Cameron Highland farmers with customers


  • Internet
  • Monday, 04 May 2020

Users can get produce from Cameron Highlands during MCO on Lazada. — RAYMOND OOI/The Star

When it was reported that farmers in Cameron Highlands, Pahang, had problems supplying produce to consumers due to the movement control order (MCO), Lazada jumped in to lend a hand with logistics.

“Lazada read about Cameron Highlands farmers who had to throw away their fresh produce due to supply chain issues during MCO. We immediately reached out, figured out the tech and logistics, and got them onto the Lazada platform in less than 48 hours,” said Leo Chow, Lazada Malaysia chief executive officer, in a statement.

Since then, Lazada claimed farmers were able to sell up to 1.5 tonnes of vegetables each day, from Friday to Sunday, instead of letting them go to waste.

“It was frustrating that we had to discard our produce due to difficulties in securing transport services to bring the goods to other states during MCO,” said Jay Mu of Woon Chin & Sons Agriculture.

Lazada has also created a dedicated Cameron Farmers section on its platform for users to purchase farm produce. Users can also get seafood supplies under MyFishMan and other grocery items such as chicken from Mymarket2u for delivery from the e-commerce platform.

“We are happy to see that through our platform, the affected farmers, fishermen and SMEs (small to medium enterprises) are able to maintain their source of income, without worrying about rental and utility overheads, or even manpower needed for delivery fulfilment. It is encouraging to see the success of Cameron Farmers store, which further affirmed our commitment to helping more stakeholders of the e-commerce ecosystem during this time,” Chow said.

Chow claims Lazada was able to get the Cameron Highlands farmers on board its platform in less than 48 hours. — LazadaChow claims Lazada was able to get the Cameron Highlands farmers on board its platform in less than 48 hours. — Lazada

Apart from the Cameron Highlands initiative, Lazada announced that users can donate to non-governmental organisations, such as Mercy Malaysia, Malaysian Red Crescent Society, Zoo Negara Malaysia, Unicef, Hospis Malaysia, and Protect and Save The Children through its LazadaForGood page.

The fund will be used to purchase medical equipment and protective gear for frontliners, support vulnerable groups like the B40 which are affected by loss of jobs, and provide manpower to reach out and support vulnerable groups that are mentally affected by the pandemic.

“We stand together, committed to serving and empowering the Malaysian community in all the ways that we can. The only way to truly fight this pandemic is through our collective efforts, and as one country,” Chow said.

The company said it will match the proceeds from the public’s donation by contributing an additional US$100,000 (RM415,000), adding that all the collection will be channelled to the NGOs.

Users can donate by visiting the LazadaForGood page. You could, for instance, donate RM25 to adopt the elephant Sibol. Those who donate will receive a receipt via email.

Lazada said it will also roll out new trade activities and training programmes focused on helping local SMEs adopt e-commerce.

The initiative is part of an ongoing partnership with the Domestic Trade and Consumer Affairs Ministry which supports the government’s Buy Malaysian campaign.

The company claimed it will also continue to support close to 50,000 e-commerce entrepreneurs and SMEs during the Covid-19 pandemic.

“The e-commerce industry and Lazada Malaysia plays an integral role in protecting jobs while bolstering Malaysians’ confidence, and stimulating the nation’s economic growth,” Chow said.

Article type: metered
User Type: anonymous web
User Status:
Campaign ID: 18
Cxense type: free
User access status: 3

Lazada , Cameron Highlands , farmers

   

Did you find this article insightful?

Yes
No

100% readers found this article insightful

Across the site