Ain’t no mountain high enough: E-commerce platform Lazada connects Cameron Highland farmers with customers

Users can get produce from Cameron Highlands during MCO on Lazada. — RAYMOND OOI/The Star

When it was reported that farmers in Cameron Highlands, Pahang, had problems supplying produce to consumers due to the movement control order (MCO), Lazada jumped in to lend a hand with logistics.

“Lazada read about Cameron Highlands farmers who had to throw away their fresh produce due to supply chain issues during MCO. We immediately reached out, figured out the tech and logistics, and got them onto the Lazada platform in less than 48 hours,” said Leo Chow, Lazada Malaysia chief executive officer, in a statement.