Microsoft Corp and the National Basketball Association Inc unveiled a multiyear pact in which the league will adopt cloud computing and artificial intelligence services to personalise games and experiences for its legions of fans.
The deal, to build a consumer-focused digital platform, will begin with the 2020-2021 season, the NBA and Microsoft said Thursday in a statement. The software maker’s agreement extends to all NBA properties, including the Women’s National Basketball Association, as well as USA Basketball. Financial terms of the pact weren’t disclosed.