China’s car dealers embraced livestreaming to connect with consumers during coronavirus lockdown

The number of livestreaming sessions involving the auto industry jumped 15-fold in March compared to January, and participants were up sixfold. — SCMP

With their showrooms closed during the coronavirus lockdown last month, China’s car dealers embraced livestreaming as a way to keep the conversation going with potential consumers who were also stuck at home.

The number of livestreaming sessions involving the auto industry jumped 15-fold in March compared to January, and total numbers of participants was up sixfold, data from a report jointly released by specialist automotive website and app Dcar and the China Automobile Dealers Association showed.