In his livestreaming debut, the indebted founder of smartphone brand Smartisan made more than US$15.5mil, with 48 million people tuning in. His second attempt about a week later attracted significantly less attention, with 11 million viewers and US$4.5mil in sales. — SCMP
Chinese tech founder Luo Yonghao’s debut live-streaming appearance might have been a viral hit, but he will not be counting on live-streaming as a full-time job any time soon.
Luo sold more than 100mil yuan (RM61.36mil or US$15.5mil) of products the first time he livestreamed on short video app Douyin, with 48 million users tuning in on April 1. However, the founder of popular smartphone brand Smartisan was unable to replicate this success with a second appearance last Friday, which only attracted around 35mil yuan (RM21.47mil) in sales from around 11 million viewers, according to data provider newrank.cn.
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