‘It’s just like Ticketmaster’: Playing the delivery slot lottery during Covid-19


Customers waiting outside a Whole Foods Market Inc store in San Francisco, California, United States, on April 8. — Bloomberg

Cara McIlwaine recently lost her marketing job due to the economic collapse wrought by the coronavirus. Finding a new gig at the moment isn't easy, and it doesn't help that she's had to spend just as much time lately on another essential project – securing an online grocery delivery slot.

For four days last month, McIlwaine, who has a toddler at home, tried and failed to secure a delivery time from Fresh Direct Inc, resorting to obscure Reddit forums to discern the time when new slots came available. The screen listing available delivery windows would invariably freeze, and when it came back, everything was taken.

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