Covid-19: Almost overnight, the US$100bil US fitness industry goes virtual


More than 350,000 fitness instructors and trainers in the US have seen in-person studio classes and personal training sessions dramatically shift in the 10 days. To keep their businesses afloat, they’ve turned to streaming options, whether Zoom, Instagram Live, FaceTime, or YouTube. — Beachbody

Reese Scott started boxing 17 years ago and dreamed of setting up her studio for almost as long. In 2018 she started Women’s World of Boxing, the first female-owned boxing gym in New York and, according to ClassPass Inc, the most popular workout in Manhattan on its app.

Last week, as social distancing measures took hold across the city – and then the US – she temporarily closed her 2,300-square-foot, exposed-brick studio and, for the first time, streamed her workout on Instagram. From her Harlem apartment she manoeuvred lighting and camera frames to best display her full 5ft 4in frame in a 2-by-3-foot space. Especially challenging, she says, is that clients need to be able to see her footwork.

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