Instagram started reaching out to its top video creators on March 13, asking them to partner on ad tests. Those in the programme will receive a 55% share of all advertising in IGTV, the same rate as YouTube, according to people familiar with the matter. — Bloomberg
Instagram plans to sell advertisements in IGTV, its home for longer videos, a bid to compete with YouTube for a larger share of the booming market for online video.
Instagram started reaching out to its top video creators on March 13, asking them to partner on ad tests. Those in the programme will receive a 55% share of all advertising in IGTV, the same rate as YouTube, according to people familiar with the matter. The company will start testing the ads this spring.
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