For Tag Heuer, smartwatch is ‘additional business’ beyond core

Tag Heuer’s Connected Watch – crafted in stainless steel or titanium. — AFP Relaxnews

As major events were getting cancelled across the United States, and New York was banning gatherings of 500 or more on March 12, the Swiss luxury watchmaker Tag Heuer hosted a final shindig in honour of its new Connected Watch.

At the Caldwell Factory in New York’s trendy West Chelsea district, guests played with the new smart timepiece, which comes in four variations to retail from US$1,800 (RM7,742) to a steep US$2,350 (RM10,107) – making it one of the most expensive, serially produced, connected watches on the market.