Instagram petfluencers turn their pet's cuteness into cash


Nicole Lenhardt looks for likes for posts of her wolfhound, Milo. The German influencer was able to quit her job thanks to Milo's online popularity. — Marijan Murat/dpa

Have a cute pet and a smartphone? You could potentially be sitting on a mountain of cash.

People around the world are turning their four-legged friends into social media stars – and cashing in on their online popularity with advertising partners and merchandise.

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