Trade show blues: Exhibitions go virtual as virus spreads


Workers dismantle a booth after that the 90th Geneva International Motor Show (GIMS) is cancelled by Swiss authorities, at the Palexpo in Geneva, Switzerland on Feb 28, 2020. Some companies are taking their shows online with virtual events they stream from their headquarters to reach customers anyway. — AP

FRANKFURT, Germany: Fine wines and hipster gin. Hunting rifles and knives. Contemporary paintings and million-dollar sports cars. They're all marketed at trade events that are quickly going dark across the globe due to the new coronavirus – and taking with them sales opportunities that may be difficult to make up.

Some companies are taking their shows online with virtual events they stream from their headquarters to reach customers anyway.

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