FRANKFURT, Germany: Fine wines and hipster gin. Hunting rifles and knives. Contemporary paintings and million-dollar sports cars. They're all marketed at trade events that are quickly going dark across the globe due to the new coronavirus – and taking with them sales opportunities that may be difficult to make up.
Some companies are taking their shows online with virtual events they stream from their headquarters to reach customers anyway.
Already a subscriber? Log in.
Limited time offer:
Just RM5 per month.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!