Social networks on back foot as digital campaigns expand tactics


A journalist looks at a computer screen displaying a political meme based on the Star Wars movie series announcing Bernie Sanders as the new US President in 2020 based on the Star Wars movie series in Washington. — AFP

WASHINGTON: Social platforms are scrambling to cope with the onslaught of political messages involving celebrity endorsements, bots and manipulated videos as the US election campaign is shaken up by Democratic candidate Michael Bloomberg's deep-pocketed efforts.

The surge in questionable political content comes as online giants struggle to curb disinformation and foreign influence campaigns which came to prominence in the 2016 election.

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