Zalando takes on Richemont in bid to enter luxury online fashion

Zalando plans to double its premium and luxury assortment by the end of 2023 to gain a bigger share in the €38bil (RM174.62bil) market for high-end fashion, the company said in a statement. — dpa

Zalando SE, Europe’s largest online fashion retailer, will add more premium brands in a move that will position it head-to-head with Richemont’s e-commerce business Yoox Net-a-Porter.

Zalando plans to double its premium and luxury assortment by the end of 2023 to gain a bigger share in the €38bil (RM174.62bil) market for high-end fashion, the company said in a statement on Feb 27. Zalando has started out by adding Moschino Couture and Alberta Ferretti.