Apps and blockchain help European supermarkets lure climate-conscious consumers

French retailing giant Carrefour SA is deploying blockchain technology to compile detailed information on 24 products in five countries. Pic: A Carrefour hypermarket in Kenya. — Reuters

ROME: Mobile phone apps that point shoppers to discounted groceries, codes on chicken and cheese that display their origin, and water dispensers and degradable packaging that slash plastic use.

These are just some of the steps European supermarkets are taking to attract customers increasingly concerned about the environmental cost of farming, food waste and everyday products.