Opinion: Facebook’s business model is what Brussels hates


The real blind spot for Zuckerberg is the Facebook business model, which is precisely what the EU wants the firm to address. — Reuters

It’s not very surprising that Mark Zuckerberg’s state-visit-style trip to Brussels got a pretty chilly reception from European Union officials. The Facebook Inc co-founder is pleading for more regulation to solve what he and his top lobbyist Nick Clegg consider to be a failure of public policy: If only governments could agree on how to regulate the Internet without curbing free expression, the social network would be only too happy to comply.

This analysis is not new, and entirely misdiagnoses the problem in the Europeans’ view: It is Facebook’s business model, which hoovers up billions of users’ intimate thoughts and behaviour patterns to better target ads, which is the issue. And it’s one that the social network would prefer just to tinker with at the margins, given the costs involved.

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