One in five of the surveyed users who share premium services from Apple, Pandora or Spotify believe that their service does not offer a family plan; all three companies actually do. — Reuters
LOS ANGELES: Over the past year, 95 million people in the United States used a major streaming service, 68 million were self-paying, 25 million had access through a family plan, 13 million were on a free trial, and nearly 11 million were "mooching", or sharing a log-in that was not from an authorised family plan.
Among paid subscribers who don't use a family plan, one in three – 32% – share their login with someone else. The study shows that such sharing is more pervasive among Millennials aged 25-44, with 44% giving out a log-in. It estimates that in theory, those 10.7 million "moochers" would be worth US$995mil (RM4.12bil), strictly based on numbers, but that's acting on the highly unrealistic assumption that each of those 10.7 million people would pay for a subscription service if their free access were cut off. The study says that approximately 30% of those people would switch to a paid service, while the remainder would move to ad-supported.
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