Tripadvisor aims to help restaurants more easily manage their reviews


When choosing a restaurant, 90% of Tripadvisor users pay attention to online reviews. — AFP Relaxnews

The American travel advice giant has just launched a new platform for restaurateurs to help them respond to Internet users and manage their online reputations.

A key factor in the choice of a restaurant, reviews can also have a major impact on a restaurant owner's popularity. At a time when e-reputation management can make or break a business, Tripadvisor has developed a new platform for professionals wishing to respond to reviews, post comments and thank customers for their feedback.

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