TikTok’s popular new short-video rival Byte is marking itself out by offering incentives for content creators

Byte, launched just a little over a week ago, reboots the old Vine video-sharing service which Dom Hofmann co-founded in 2012 and later sold to Twitter. — SCMP

US short-video app Byte has already stood out from a crowd of TikTok competitors by vowing that a majority of the revenue it generates will go to content creators, a lure that its bigger rival has yet to offer.

Byte, created by Vine co-founder Dom Hofmann, has announced a programme to reward content creators based on viewer figures. During an unspecified pilot period “100% of ad revenue will go to creators” while the “long-term plan is to have a majority of the revenue going to creators”, it said in a statement on its website.