Courage, curiosity, teamwork and self-control. These are four of the 12 criteria that YouTube will use in deciding what types of kids videos it will fund, according to a document the company sent to partners recently.
YouTube plans to spend US$100mil (RM412.20mil) to fund original kids programming over the next three years, following a settlement with the US Federal Trade Commission in September. The programming will be for audiences aged three to eight, and be available exclusively on the YouTube Kids app.
Already a subscriber? Log in.
Limited time offer:
Just RM5 per month.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!