Amazon-like startup set to revolutionise e-commerce in Cambodia

Jack Lee (left) and Sovannareth Theab started Smile Shop in 2018. Smile Shop is also helping promote the 'Made in Cambodia' brand abroad. — ANN

You don’t need to have a particularly sharp eye to see it. E-commerce is booming in Cambodia. From Facebook-based retailers to e-shopping platforms based in China, Cambodians love the convenience of getting their shopping done with a few clicks.

Yet, one of the most successful e-commerce platforms in the world does not cover the Kingdom. US-based Amazon does not, generally, deliver to Cambodia, although there are a few exceptions.You can get Amazon products through a local agent, but that could cost you around 10% the value of your order in fees, and you could be waiting for several weeks (even months) before you get your purchase.