Online political ads: cheap, efficient and ripe for misuse

Before Election Day, US politicians are expected to spend more than US$1bil to pelt voters with millions of cheap online ads, which can be tailored to a voter's most personal details – down to one household or even a single individual. — AP

Older men in Arkansas might see a close-up photo of US President Donald Trump pumping his fist in the air, along with a message asking them to donate US$30 (RM123) to his campaign for a Super Bowl commercial.

Middle-aged women in California might see a photo of Trump pointing to a crowd, with a plea for them to give "any amount” to the campaign.