PETALING JAYA: Canon Malaysia unveiled its flagship DSLR – the EOS-1D X Mark III – a significant upgrade from its predecessor, the venerable Mark II.
The improvements are more than cosmetic, and it’s the first full-frame Canon camera to feature 4K video capture without cropping, which makes it a potent tool for movie shooting.
The new DSLR will not join the megapixel race, featuring a 20.1-megapixel 35mm full-frame CMOS sensor, as image quality is not just a question of megapixels, but how the signals from the pixels are processed.
The Mark III is powered by an all-new Digic X processor, an energy-efficient chip that will allow photographers to shoot more images than with the Mark II.
Targeted at those who need to capture fast-moving action, the camera is able to capture high-resolution images at up to 20fps (frames per second) and videos at up to 4K 60P with Canon’s proprietary Dual Pixel CMOS Autofocus (AF) technology.
“We are very excited to introduce the EOS-1D X Mark III as the flagship DSLR in Malaysia... we are confident of pushing the boundaries with this model in terms of technical performance, versatility and usability, ” said Albert Mah, Canon Marketing Malaysia's head of imaging communication products division.
The robust DSLR boasts a continuous shooting speed of up to 16fps via viewfinder and up to 20fps via LiveView with AF/AE tracking.
To take full advantage of the Digic X processor, a CFexpress card is required, which will allow the camera to shoot in burst mode at nearly 1,000 shots in RAW and JPEG.
The list of technical improvements is long, and this Canon camera could prove that the DSLR is not only far from dead, but has legs.
The recommended retail price for the EOS-1D X Mark III is RM29,999.
For more information, visit my.canon, Canon Malaysia’s Facebook page, or @canonmalaysia on Instagram.
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