Xiaomi spins off Poco into its own brand


Poco's first and only smartphone so far is the Poco Phone F1. Despite only having that under its belt, the Xiaomi sub-brand is moving out on its own. — Xiaomi

Chinese smartphone maker Xiaomi said it will spin off its sub-brand Poco, which will now operate as an independent company with its own branding.

Its vice-president Manu Kumar Jain announced this through a tweet, saying Poco has grown into its own brand, and that it was the right time for it to strike out on its own.

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