Tencent trials paywall for WeChat blogs amid signs that China’s netizens are ready to hand over hard cash

Some official accounts, which are blog-like platforms, will be able to charge readers either for selected original content or all posts. — SCMP

China’s ubiquitous social media and do-everything app WeChat is testing paywalls for official accounts, opening up more monetisation opportunities for its content creators as Chinese Internet users show willingness to pay for online content.

Some official accounts, which are blog-like platforms, will be able to charge readers either for selected original content or all posts, WeChat said on Tuesday. The content creators can price articles from 1 yuan (59sen) to 208 yuan (RM122), and WeChat will not take a cut on the revenues during the trial period.