Ahead in the clouds: Alibaba plans to change the Olympics

By Graham Dunbar

Alibaba Group chairman and CEO Daniel Zhang Yong attending Alibaba Group's listing ceremony at the Hong Kong Stock Exchange (HKEX). Known globally as an online retail platform, Tung announced plans to change how broadcasters, fans and organisers experience the Olympic Games. — AP

LAUSANNE, Switzerland: Alibaba’s promise to the Olympic family is to bring its technological might to help organizers, broadcasters and fans.

The Chinese tech giant's Olympic sponsorship deal is worth hundreds of millions of dollars and runs for 12 years, starting in 2017 and continuing through the upcoming Tokyo Games and the 2022 Winter Games in Beijing and into the 2024 Paris Olympics and the 2028 Los Angeles Games.

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