Mobile app spending and usage hit a record in 2019 and show no signs of tapering off this year as faster cellular connections and more big-name video streaming services come online, industry tracker App Annie says.
China should again prove the biggest driver of consumption on everything from video streaming to games operated by social media giant Tencent Holdings Ltd, propelling spending 23% higher to US$380bil (RM1.54tril) this year, App Annie researchers said. China made up half of all consumer spending in 2019 and was among the fastest-growing markets when it came to time spent on a mobile device. The global average is now 3.7 hours per person per day, according to the researchers.