Spotify launches new ad technology that will help advertisers better track how well theirs ad are resonating with podcast listeners. — Dreamstime/TNS
Spotify on Jan 8 said it is launching new ad technology that will help advertisers better track how well theirs ad are resonating with podcast listeners.
The technology, called Streaming Ad Insertion (SAI), will give advertisers data such as how often Spotify podcast listeners heard an ad and what its reach was, as well as the gender and age of the program's audience.
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