Twitter’s top content exec talks ‘critical’ media partnerships, why it leaves up Donald Trump’s controversial tweets


Derella addressed the subject of why Twitter grants special exceptions to Trump – and other political figures – when they post tweets that would be banned for regular users. — AFP

LOS ANGELES/LAS VEGAS: Content partnerships are essential to the growth and success of Twitter, and the company has accelerated its work to make the service safer and easier to use, according to Matt Derella, global VP of revenue and content partnerships.

Derella, in a wide-ranging headliner conversation at the Variety Entertainment Summit at CES on Jan 8, cited several new and renewed media deals that he sees driving more value for Twitter users, advertisers and content partners.

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