LOS ANGELES/LAS VEGAS: Content partnerships are essential to the growth and success of Twitter, and the company has accelerated its work to make the service safer and easier to use, according to Matt Derella, global VP of revenue and content partnerships.
Derella, in a wide-ranging headliner conversation at the Variety Entertainment Summit at CES on Jan 8, cited several new and renewed media deals that he sees driving more value for Twitter users, advertisers and content partners.
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