McDonald’s said in October that predictive technology, which seeks to determine customer ordering and offer relevant items, was in about 9,500 drive-thrus out of its 14,000 US locations. — Reuters
McDonald’s Corp has set up a team dedicated to digital customer engagement as the world’s biggest restaurant chain seeks to reap the benefits from its technology investments.
The new team will be led by Lucy Brady, chief executive officer Chris Kempczinski said in memo to staff seen by Bloomberg News. The division will lead the chain’s global digital efforts including ordering, personalisation, payments, loyalty and delivery, according to the memo. Brady, head of corporate strategy and business development, has helped lead the chain’s delivery efforts with Uber Eats.
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