At the Alibaba headquarters in China last year. A flood of small businesses have joined Alibaba's European platform, AliExpress, in recent months, but some larger brands are holding back. — Reuters
MADRID/HANGZHOU, China: After years of reconnaissance, China's retail king Alibaba is finally making its move on Europe. It is undercutting Amazon sellers' fees to attract vendors but has had mixed results, six sources with direct knowledge of the matter said.
A flood of small businesses have joined its European platform, AliExpress, in recent months but some larger brands are holding back, according to the sources.
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