Zynga is preparing to reinvent itself again by embracing new platforms and devices – no matter what they may end up being. — Bloomberg
Frank Gibeau had only just become Zynga Inc’s CEO, but he had to deliver some bad news.
The once-high-flying company, which shot to fame with Facebook games such as FarmVille, was now in trouble. At an all-hands meeting in Zynga’s cafeteria in March 2016, Gibeau put up a slide showing its return on equity compared with videogame peers. The room was very quiet.
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