Apple shares top US$300 amid optimism about holiday sales


Apple Inc AirPods displayed for sale at a Walmart Inc store in California. Investors are increasingly optimistic about Apple’s user base of nearly 1.5 billion consumers and its ability to leverage auxiliary products like the Apple Watch, AirPods and Apple TV and major hardware upgrade cycles for the iPhone and iPad every few years. — Bloomberg

Apple Inc shares surpassed US$300 (RM1,230) amid predictions for a robust holiday quarter, demand for wearables such as AirPods and planned services including streaming TV.

Shares of the iPhone maker rose 2.3% to close at a record US$300.35 (RM1,231.62), topping the US$300 mark for the first time on a split-adjusted basis. Thursday’s gain was in stark contrast to the dismal start Apple had in 2019 when it cut its sales forecast for the first time in almost two decades exactly a year ago. Despite the setback, Apple went on to outperform all other megacap technology stocks in 2019 with a gain of 86%, its best year in a decade.

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